Here are a few ways to start using more inclusive language:

[shaownhasan]

Bust bias in your writing. For example, using the word “normal” as a comparison group can be ableist, or puts one group in “the norm.” Using gendered language is biased jordan business email list , too—a tool like the gender decoder can help.
Use people-first language. For example, saying “a person with a disability” vs “a disabled person.”
Keep an eye out for offensive language. Language is ever-evolving. Keep an eye out for now-outdated phrases, sayings or references, and cultural appropriation in your language.
Keep learning. Language is constantly evolving, and we are constantly learning. Be curious about others, and educate yourself on preferred terms. Our inclusive writing guide is a great place to start.
When in doubt, ask. Preferred terms even differ within groups and over time. Rather than assuming pronouns or preferred terms, when in doubt, respectfully ask.
8. Prioritize inclusivity in your images
Accessibility and inclusion matters when it comes to HOW you post.

But it also applies to WHAT you post.

After all, according to a Sprout Social Pulse Survey, 66% of respondents said they were more likely to buy from brands showcasing people of diverse races, gender identities, ages and more. A Facebook analysis found that people with disabilities and the LGBTQIA+ community, for example, are underrepresented in digital ads.

A data visualization that reads consumers who say they are more likely to buy from a brand showcasing diverse people. The center of the graphic reads 66%.
Prioritize diversity in social media and ensure that the whole of your audience feels included. Just remember to make these images accessible, of course.