Tip 10: Conduct thorough research on your industry, your company, and your competitors
[Purchase Ads] Points to improve your ad copy to make it more effective
Conduct A/B testing
Creation by multiple people
[Purchase Ads] Examples of ad copy
When emphasizing "limited edition"
When promoting "price"
When promoting a "solution"
summary
Why ad copy is important in listing ads
When a user searches for a keyword, the first thing that appears is a listing ad. Users vp financial email lists decide which page to move to based on the content of the ad copy, so the ad copy affects the click-through rate. The click-through rate also leads to the rating of the ad account. A good rating increases the quality score, which also affects the cost per click.
What is a search query?