Use questions to capture attention Questions

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If you can offer them an attractive incentive, they are more likely to click on the email and continue reading to gain that advantage. Therefore, the preheader is an element that also serves to add value to the communication. And, in this sense, it is best to use the words in such a way that the main benefit is at the beginning of the sentence. This way, it will be the first thing they read when they enter and you will have a greater impact on them. 5. in the preheader to get attention One of the best ways to grab a reader's attention is to ask them a direct question. This automatically piques their curiosity and they'll be more likely to open the email and find out the answer. Using intrigue is one of the most effective ways to optimize email marketing preheaders.


6.- Emojis to emphasize the idea Using emojis gambling email list in the preheader Emoticons are widely used these days. Almost everyone is familiar with them. Plus, they can convey almost anything because they go far beyond a smiley face. Emojis are very effective for optimizing email marketing preheaders because they automatically draw attention by offering an added visual element. And this is usually more effective than opting for text-only preheaders. In this sense, when you are going to use emoticons in your preheaders, it is best to place them at the beginning of the line. This way you can ensure that, regardless of the email display screen, they will not be cut off if, for example, the user uses a mobile device. 7.- Include a call to action Call to action in the email marketing preheader Including a call to action in the text can be a good idea to optimize email marketing preheaders .