Here are four brand monitoring tools that provide actionable insights on social brand sentiment.

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Our AI-powered Social Listening tool enables iran business email list you to track mentions, keywords and branded hashtags quickly. This helps you gauge brand sentiment and uncover trends in customer conversations about you and your competitors, so you can use those insights to pivot or reinforce campaign strategies.

Filter through billions of data points in seconds and find trends, insights and key learnings that act as guard rails for your brand strategy. For context, Sprout’s Listening tool processes up to 50k posts per second and an average of 600 million messages a day.

Plus, use our Competitive Analysis tool to compare your performance against industry peers through specific metrics. These include follower growth, engagement ratios and post reach, all of which are benchmarked against competitors, so you get a clear picture of where you stand against them.

Sprout's Competitive Analysis tool dashboard that shows specific metrics such as follower growth, engagement ratios and post reach, all of which are benchmarked against competitors.
Sprout’s automated Analytics and Reporting tools aggregate all your brand monitoring data and provide you with actionable insights such as sentiment, engagement rates and share of voice.

You can further customize your reports to focus on important brand elements, such as campaign performance, or to see how well your influencers are doing. This will help you quickly identify areas that need attention, provide timely responses to customer feedback‌ and take a proactive approach to emerging issues.