They expect brands to be human and accessible

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Plus, it's a great way to remind them that you still have them in your thoughts and that they're important to you. You'll find it easier to get their attention if you offer them a gift, because who doesn't like sweets? Bookworld knows that offering juicy discounts is very persuasive . It also addresses the user as an “outsider” but with the aim of encouraging the recipient to stop being one. To do this, it offers a 30% discount and gives the customer the option of becoming a “citizen” by registering on the website to obtain free shipping. Sending this type of reactivation email is very effective and also allows you to improve user confidence in your brand . In addition, it is a good strategy to obtain more information about the prospect by converting them into a customer. 3.- Personalized activation emails Personalizing emails to recover customersOne of the most important factors in any email marketing strategy is undoubtedly the personalization of messages .


Addressing a user by name is undoubtedly a factor betting email list that considerably increases customer satisfaction . Reactivation emails like this example from Lush are often very effective also thanks to their format. In fact, it is written in such a way that it simulates a personal letter sent to the specific user. And this is a good way to humanize your brand and provide a close and personal treatment to your recipients. People don't like to feel like they're just another number on a list. and to show that they know them personally. This email is very effective in getting attention in case a user has forgotten about you. 4.- Reactivation of prospects taking advantage of birthdays Another very smart way to re-engage prospects and build loyalty is to send personalized emails on special dates.