Douyin vs TikTok: What are the differences between the two Chinese platforms?

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With TikTok's exponential success, the video app is nothing new for marketers, but have you considered getting active on Douyin, the Chinese version of TikTok? Learn on Kolsquare what the differences are between the two social networks belonging to ByteDance and how to leverage each of them for your influencer marketing strategy.


Key points about Chinese short video apps
With a forecast of 706.96 million users by 2023, brands can reach a large portion of the Chinese population through Douyin.
Douyin's features are more advanced than its counterpart launched in the West under the name TikTok. For example, users can search for more videos using facial recognition. In the case of TikTok, this is not allowed.
E-commerce is flourishing because purchasing products on Douyin is particularly easy – users can purchase products with just three clicks.
Who is the creator of Douyin and TikTok?
TikTok is owned by Chinese parent company ByteDance, founded by entrepreneur Zhang Yiming, and launched with the aim of conquering the nascent short video platform market. But the Chinese multinational internet technology company owns another social network that, like TikTok, offers a vast library of user-generated video content . The creators of both apps showcase tutorials, food, pets, or other funny videos. But what are the differences between TikTok and Douyin? And how can you leverage the respective strengths of both apps for your promotion strategies? Read about it now on the Kolsquare blog.

Douyin Key Statistics in 2023
First of all, let's clarify what Douyin is. It is the Chinese version of TikTok , which has been around since 2016 and is only available for the Chinese market. Douyin also focuses on entertaining and easy-to-consume video content.

Short videos are all the rage, and have been for some time. This can be seen not only in the growing number of TikTok users in the West, but also in the fact that other social networks are catching up with this feature. Read o vice president software email database n Kolsquare's blog:

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In 2023, the number of Douyin users is 706.96 and is expected to be over 800 million by 2025. This figure shows that a large portion of the Chinese population uses the platform, which in turn can be an opportunity for brands that want to reach this audience. Therefore, these two Chinese apps have great potential for influencer marketing campaigns.

At 89% , the majority of Douyin users are under the age of 40, while another 49% are under the age of 30. Also, 50.8% of users are male , and the remaining 49.2% are female . With 50.8% of the Chinese population registered with an account on Douyin, the app is a great platform for global businesses to gain a foothold in the Chinese market, as 90% of users use the app multiple times a day.

Additionally, it is interesting how long users spend on the app: the longest average monthly usage time is 1,794 minutes (almost 30 hours) . The app is also attractive in terms of Douyin’s own themes and features. For example, most of the user-generated content is in Mandarin, which is something you should also take into account in your marketing strategy. In addition, platforms like Douyin are changing the world of e-commerce , so they are investing in shopping features. Precisely one of the available features is that companies can also link their account to their online store.