Here these two elements make perfect sense in your SMS messages. According to a study by TechCrunch, during Black Friday, online sales in the US reached $6.2 billion, with more than a third of sales coming from mobile devices. Figures like this deserve serious consideration in using the right tone of the campaign to achieve the desired effect: selling. For this reason, it is better not to use long links. Links in SMS messages, in addition to engagement, will give you the possibility of generating conversions. 4.- SMS automated marketing for Black Friday You have seen the power of your links in the messages you send via SMS and coordinated together with the rest of a multi-channel strategy. You also now know that Black Friday is based, within consumer psychology, on working on the ideas of urgency and scarcity. This is why it is born at this time of year.
And that is its purpose: to create urgency for the betting email list purchase . Now you are face to face with your SMS messages and Black Friday. What to do? You have a database, use it. And automate your SMS Marketing campaign. There is no point in sending messages manually. However, an automated campaign does not mean a standard, soulless campaign. and set when you want to send them. These tools are the foundation, but it will be what you write in those messages that will attract your customer to purchase. 5.- How should the messages be? In a Black Friday SMS Marketing campaign, you must make clear in the text of each message the main idea you want to communicate: For example, in the first message you should present the offer.
There are tools that will help you add custom messages
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