Where to find it: In Meta india business email list Business Suite. reach is also found within Insights. In Sprout’s Post Performance Report, you’ll find average reach and average potential reach per post as part of Premium Analytics.
If you’re looking to boost this metric, we’ve outlined six different tactics to help you increase your Facebook reach.
4. Impressions
Either equal to or higher than the reach number, impressions are how many times a post shows up in someone’s timeline.
The more times someone sees your post, the more interesting it might be to them.
Repeat impressions mean that someone either saw it multiple times in their feed or, even better, navigated back to find the post or your Page again.
Where to find it: In Meta Business Suite, per-post impression metrics are found in the Insights section within Content.
In Sprout, Page impressions are at the top of the Facebook Page Report. You can find post-level impression metrics in the Post Performance Report.
Screenshot of the Sprout Social Facebook Pages Reports for Facebook Business Profiles
5. Page likes & followers
As one of the very first metrics for Facebook Pages, likes and followers indicate how willing someone is to stay in touch with your brand. They might like a post or two, but if they hit the Like or Follow button, then they likely want to see more of your content and know more about your brand.
Why you should track Page likes and followers: