Social media marketing: 10 golden rules for success

[shammis606]

Social media marketing is a fun and dynamic job, but it is important to follow some important rules to ensure satisfactory results.

Use these 10 golden rules to succeed on Facebook, Twitter, Google Plus, Instagram and every social network you can think of.

1. Link content with appropriate URLs. Placing your site address as a post on social media will serve to establish a link between your profiles and your official site. This will allow your followers to see the complete work you are doing from a web page. Make sure to choose the most interesting, attractive and novel content to post on your wall or timeline .

2. Write high-quality content. Although it seems like a requirement paytm database full of obviousness, unfortunately there are still many who fail at this level. Content is king, and it will not hurt to remember that it takes a professional writer to develop it with the quality that readers deserve.

3. Update content regularly. Consistency is an important value that complements quality. Content should be produced and published often and with purpose. This ensures that readers, audiences, and community members come back for more. Get a calendar to get organized.

4.- Be patient. Patience is a virtue when it comes to seeking positive results on social media. No medium has achieved success or gained millions of followers in the first week or with a single post. Everything takes time, you will see that it is worth investing it to improve your Marketing on social media.

5.- Focus on your goals. It is important to carry out your work diligently and with your own focus. Along the way you will find many distractions and you will want to change direction to be part of the “boom” or some trend that is sweeping. But, if it does not match your goals, it is better to look back and continue on your way.

6. Listen and observe. Social media is an excellent way to listen to your followers, consumers and users in general. Many companies already use it to provide customer service and even solve problems immediately. This is the case of telephone companies.

7. Don't steal other people's work. Copying and pasting is so easy, but it's also synonymous with stealing when you don't have permission to show something from someone else as your own. Although it's a very common activity on the web, it doesn't mean it's right. If you want to take external content, make sure you give credit and also contribute something of your own.

8. Create connections. Social media is an ideal space to connect with potential customers and clients, but also to engage with influencers and other opinion leaders within the industry you want to boost.

These relationships help your brand's reputation on social media. Once you've established contact with a specialist, you can take the next step, for example, by making him or her a weekly columnist or blogger on your site. He or she can also "gift" you some mentions from his or her profile.

9.- Promote your content. The more you promote your content, the more opportunities it will have to reach more people, so it is advisable to use as many social networks as possible. But be careful, only open those that you can attend to, without forgetting them.

Remember that sharing content on Google Plus is not the same as sharing it on Facebook. You need to know each space to know what type of post will work best in each one and how to adapt the content to each social network.

10.- Never forget the local audience. Do you have a local business? It is necessary to listen to the public closest to you physically. Spending your marketing budget on social networks to have a global reach could be a waste of money. It is preferable that you focus on those users who live or work very close to your coffee shop.

Carry this list with you as if it were the 10 commandments for doing Social Content Marketing .