Instagram Creator Portfolio: What Does This Mean for Brand-Influencer Collaboration?

[Dimaeiya333]

With the Creator Portfolio, Instagram is launching new ways for brands and influencers to collaborate on the platform. This is another measure to prevent creators from migrating to other social networks. In fact, the issue of content monetization is one of the biggest problems facing all apps. So, what exactly does the Creator Portfolio mean for brands and influencers?


Key points
Instagram's new creator portfolio feature aims to put Instagram in a position of supremacy in monetizing creative content
The creator portfolio works like a normal portfolio: influencers can partners email database easily share their strengths and experiences within the App
The creator portfolio makes it easier for brands to connect with influencers, as they can directly send an offer to the desired influencers, who can then accept or reject it.
Meta's Creators Week 2022 was held in London last October and highlighted the importance the company places on its creators
What is an Instagram creator portfolio?
The creator portfolio is located in the creator marketplace. Creators can put together a media package via the new tool to attractively market their reach and past performance. This is interesting for brands because they can gain a completely different insight into the performance of their (future) partners .

However, let’s start at the beginning. Back in July 2022, Instagram was experimenting with a creator marketplace as an official destination for creatives and brands. VIEWBUG CEO and co-founder Ori Guttin comments : “ The creator marketplace is an amazing platform to discover, negotiate deals, and collaborate with creators on Instagram. It’s super simple and straightforward for us as a brand and it seems like creators really understand the platform too.”

After app researcher Alessandro Paluzzi discovered the welcome screen in the app's backend code, Instagram has officially confirmed the creator portfolio option. According to this, creators will soon be able to create their own professional boards in the app. Easy to create and with a professional look, the portfolio is intended to support and facilitate influencer marketing on Instagram.

#Instagram continues to work on the ability to create a Media Kit by improving its UI pic.twitter.com/QDJCbfIaJB

— Alessandro Paluzzi (@alex193a) September 21, 2022
The update was released after Instagram boss Adam Mosseri pointed out internally that Instagram has some weak points. As The Information reports:

«In an [internal] memo, Mosseri said that creator surveys showed that Instagram “is behind TikTok and YouTube on every dimension that matters most to creator satisfaction,” including several unrelated to earning ability, such as “fun, reach, algorithm fairness, and attention.” Mosseri also said the team is “behind where we need to be” on efforts to help creators make money on the platform but is “increasing our urgency and progress.”