There are currently numerous publications on the shelves of bookstores for specialists in various fields, including on the topic of interaction with key clients. To begin with, it is worth getting acquainted with the following books:
Clients for Life by Carl Sewell and Paul Brown.
"First-Class Service as a Competitive Advantage" by John Tscholl.
"Customer Centricity: Customer Relationships in the Digital Age" by Peter Fader and Sarah Thoms.
"Key Account Management: Effective mint database Collaboration, Strategic Partnerships, and Sales Growth" by Stephen Shiffman.
"Briefly. Clear. Simple,” Alan Siegel and Irene Etzkorn.
In addition, many leading key account managers have their own blogs, from which you can learn about modern business solutions and proven strategies. Among them are:
Capta
Account Management Skills
Jermaine Edwards
Demand Farm
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Update your resume
This stage should be the last one to be approached, when you have no more doubts that the new position is right for you. It is necessary that your resume meets all the criteria for candidates for the position of KAM in the vacancies posted. To do this, leave in your resume only the most valuable information related to work in this area. After reviewing your document, the employer should consider you as an accomplished manager, even if you do not yet have serious experience.
Key Account Manager Resume
Source: shutterstock.com
Focus on all instances in your work where you had some form of contact with customers and performed tasks that required key account skills. Let's say you played the role of an executive assistant and, in this regard, were involved in preparing and conducting negotiations with partners, providing consultations, etc. Try to reflect experience in product promotion, trade, management, or consulting (if any). Use every opportunity to confirm that you are able to build long-term relationships with responsible persons and ensure their interaction with the brand.
If you can provide a numerical assessment of your work results, be sure to mention it! To grow in the eyes of the employer, demonstrate your high competence in the field of working with key clients. At the same time, do not distort the facts, since the employer will want to clarify all the details personally during the interview!
7 Common Mistakes Man