Lowe’s: Making the ‘ber months count

[shaownhasan]

It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how cocos islands keeling email list 150000 contact leads your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less.

We’ve officially entered the ‘ber months—the four-month stretch at the end of the year that has morphed into one elongated holiday season, unclear where one celebration stops and another begins. While some of us (like this author) cling to our pumpkin spice, others are already buying holiday gifts and Christmas trees. According to the Q4 2024 Sprout Social Pulse Survey, 89% of consumers anticipate brand content will impact their purchase decisions this holiday season. For brands, that means the fight to hold consumer attention on social is a long-game, and their holiday season campaigns will start soon (if they aren’t already underway).

Let’s dive into our lineup of brands already delivering holiday cheer this year, and tips to help you get in the spirit.

Lowe’s, the home improvement company, has become a destination for end-of-year holiday decor for every kind of celebrant.

Like their viral giant mummy in 2022 proved, the brand understands what makes Halloween fanatics tick. In a campaign that received over 725,000 views on TikTok alone, the brand debuted their new “Wednesday” collection. The videos featured dancing and slashing animatronic characters set in a spooky scene, while a song from the show played. The content feels lo-fi and social-first, with quick cuts and text overlays.