Selling techniques are a systematic set of actions aimed at improving communication between the seller and the buyer for more successful closing of deals. These strategies simplify the process of preparing for meetings, help influence the buyer's decisions and conduct dialogue effectively.
AIDA (Attention, Interest, Desire, Action)
The AIDA model, consisting of four stages: Attention, Interest, Desire, Action, is designed to awaken the enthusiasm of the consumer. Thanks to this, the potential buyer will not only listen with pleasure to your presentation, but also be more likely to accept your offer.
Attention – attention The self employed database salesperson captures the customer's interest by offering favorable terms with an advantage and a tempting offer. For example, he might say: "Imagine the opportunity to double your profits by buying in bulk. How about that?"
Interest – interest At the initial stage, the consumer develops interest, which can quickly disappear. At this point, the seller focuses on the advantages of the product and tries to convince the client to make a purchase. For example, you can emphasize the uniqueness of the offer, the benefit of purchase prices and potential income growth.
Desire – desire The buyer is determined and inclined to accept the proposed option. The specialist provides support in selecting the necessary parameters and facilitates the passage of standard procedures, clarifying all the nuances. In the decision-making process, only logical arguments play an important role: numbers, substantiated data, ease of use and time savings, a variety of available options.
Action – action Completing an agreement marks only the beginning of a commercial agent's journey, but it is already an important first step towards achieving success in their activities.
SPIN (Situation, Problem, Implication, Need-Payoff)
The method is aimed at increasing sales of complex and high-value goods. The main principle: motivating the buyer to independently come to a decision about the purchase, the seller guides him, asking key questions. This allows the client to feel fully responsible for the choice made, strengthening his confidence in his own decision.
Questions Function Example
Situation – situational Analyze the current situation What types of products do you already purchase and how do you deliver them?
Problem – problematic Explore hidden suffering and desires Are you sure that cooperation with your current suppliers fully meets your expectations? What difficulties usually arise in the process of work? Are you satisfied with the level of profit that you currently have?
Implication – extracting Identify the problem and demonstrate its consequences, convincingly proving to the client that there is an urgent need for its prompt resolution You mentioned that defects in products are quite common. How does this affect overall revenue? I assume that problems with timely delivery are causing frustration. Perhaps this is reflected in a decrease in the store's profit?
Need-payoff – guides The solution is offered for sale How do you think the problem can be solved?
SNAP
The principles laid down in the system form the foundation for sales activities. A sales agent, relying on the established rules, creates a favorable image, conducts dialogues taking into account the interests of all parties and successfully achieves the planned results.
S Keep it simple Don't add unnecessary complexity Share your ideas clearly, avoiding specialized terms and complex calculations. It is important that the proposal is understandable to the client.
N Be Invaluable Be unique Focus on benefits, highlighting the uniqueness and invaluable advantage of your product over the competition.
A Always Align Always live up to expectations In order to best meet the needs of a client, it is necessary to deeply understand his values and, on this basis, offer an appropriate solution.
P Raise Priorities Increase your importance Strive to become unforgettable by increasing your competitiveness. It is important that customers intuitively choose you over other options
A sales representative plays a key role in promoting your brand, becoming the first to meet consumers, demonstrate products on the market and control their sales. This employee carries the ideals of your business and ensures that potential customers understand them.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.