The first report to check after integration
Benefits of integrating Analytics and Adwords
On Google's official website , the benefits of linking Analytics and Adwords are stated cmo email lists as follows:
You can check the performance of your ads and website with AdWords reports in Analytics.
Import your Analytics goals and ecommerce transactions directly into your AdWords account.
Import useful Analytics metrics (bounce rate, pages/sessions, etc.) into your AdWords account.
Advanced remarketing features available.
See more data in your Multi-Channel Funnels reports in Analytics.
Analytics data makes AdWords even more useful to you.
As you can see, there are many benefits, but the most convenient thing about linking the two is that you can evaluate ads using Analytics indicators.
The ad management screen allows you to see the number