Social media for events best practices

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Start planning early
The sooner you start planning ‌your event coverage, uruguay b2b leads the better. This way you can get teams on board in advance of the event so they understand their roles and what to expect once the coverage launches. For example, for events like AfroTech™ where applicants, enterprise brands and prospects are present, you might want to coordinate with sales, partnerships and recruiting. Starting early will also enable you to create certain elements of your posts, like social copy, well in advance so you’re not scrambling to create content all at once. An early start will help you create, build anticipation, keep your content top of mind and get ‌your audience excited.

Identify partnerships to extend your reach
Collaborate with creators, influencers and industry partners to broaden your social media event coverage exposure. These partnerships can help you reach new audiences, driving more interest and engagement. You can work with partners to amplify relevant messaging that’s important to your brand. For example, in our LinkedIn interview, we talked about social media and the AI revolution’s impact on culture and diverse workforces. Also use employee advocacy strategies to amplify your coverage.

Use artificial intelligence and automation to support your work
Use AI and automation tools to automate tasks like scheduling posts and analyzing performance. Using AI to save time and effort means you’ll have more time to be creative—plus you can be more present during the event. For example, we scheduled Instagram Stories in Sprout to save us time on the ground. I also used generative AI tools like Writer.AI to help proofread this article according to Sprout’s editorial guidelines.

Use social listening to guide your planning
Identify conversations and sentiments surrounding your upcoming event with social listening. You can use these insights to plan your approach to social media for events coverage. In Sprout you can set up a Listening Query and add in relevant themes, hashtags, handles and phrases to gauge discourse around your event.