A director does not just create advertisements, but develops campaigns that effectively attract customers. To achieve the goal, he carefully analyzes statistical data and adjusts advertising materials to them. He studies which devices are most often used to access the site, studies the demographic characteristics of the audience. If necessary, he makes adjustments to advertising campaigns.
Analysis and adjustment
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Analytical support is provided by Yandex.Metrica. This service provides key indicators needed to evaluate the effectiveness of PR campaigns, including conversion rate, number of unique and repeat users, cost of attracting one client.
Summing up
At the end of the working teacher database period, the director prepares reports. In them, he describes the results of advertising campaigns: from the costs of conducting to the statistics of the involved users. Reports can be presented in any convenient format.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
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Step-by-step template for calculating KPIs for OP managers
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40 Services for Working with Blog Content
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How to define your target audience without mistakes?
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