This is why it is important

[muniyaakter]

to understand how Google classifies the emails its users receive. Now, if you have a Google mailbox, you will know very well that the server divides it into three distinct boxes: Main, Social and Promotions. For every company, the main challenge is to end up right in the Main box . How is it done? A very effective strategy is to periodically invite subscribers to respond to new zealand b2b leads the email . We recently applied this technique to the mailing list of Giulia Calcaterra , our member and partner: screenshot mail giulia calcaterra Receiving authentic responses signals to Google that recipients actually want to read our email .

The result? We get a higher chance of ending up in the Main box (and therefore receiving more opens). Bonus tip: Even if no one responds to your email, asking questions still communicates to readers that you’re interested in having a conversation with them. In the long run, this increases our credibility and the level of trust that customers have in us. At this point it is legitimate to ask: does only the body copy really matter? We know, sometimes it can be the last thing on our minds. There is an even more important previous step, which often paralyzes even the most skilled copywriters.