To create an effective employee incentive program, you need to:
Combine material and non-material methods of encouragement. Moral stimulation of managers, for example, does not require serious monetary costs, but it helps to stabilize the psychological climate in the department and improve the quality of work.
Link the personal contribution of each specialist to the overall business result with the volume of bonuses and premiums awarded for certain periods of time (month, quarter, year). Monetary incentives based on achieving a single plan for the entire retail chain are less effective.
Establish a transparent shareholder databaseand fair system of incentives. The salaries of salespeople with the same qualifications and sales level should not differ.
Ensure the availability of the principle of calculating motivational bonuses for retail chain sellers. The standard calculation scheme includes monthly indicators, and bonuses can be issued based on quarterly or half-year results.
Increase the employee's salary in proportion to his responsibility and the level of tasks performed. With career growth, the salary should increase by at least 5-10%.
As punishment for violation of labor discipline, use not fines and deprivation of bonuses, but reprimands or dismissal.
In a retail network, it is better to use a system of bonus accruals for high-quality work and fulfillment of the sales plan.
The criteria for assessing the quality of employees' work must be fair and not allow discrimination on any grounds.
The elements of the motivational program for personnel created by the manager must be introduced into the company’s activities in a timely manner.
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Stages of developing a motivational program for employees
Designing an employee motivation program is a complex task that requires an individual approach. Each stage plays a huge role here: from analyzing the expectations and needs of employees to implementing the system and evaluating its effectiveness.
Step 1. Defining the goals of the employee motivation program
At the initial stage of creating a working motivation program, it is necessary to clearly define its goals. They should be combined not only with the general business development strategy, but also with the interests and demands of employees. It is necessary to understand that motivation is unstable, and it needs to be constantly fuele