Key Benefits
Once these steps are completed, you have everything your customers want, what your competitors say about themselves, and what you think about it. Based on this data, you need to write your own key benefits and company text on the website.
Once again, look at what your competitors are saying. For example , "we always meet deadlines!" Is this important to your buyer? What is your quality like? How did you formulate it for yourself? Maybe you didn't mention it at all, or you wrote, "I value my client's time." Then in the text about your advantage, write, "we value our clients' time, so we always meet deadlines" and something else...
This will be an important message for the target audience, and at the same time original, different from the text of your competitors.
Or another example . Your opponents' resource says: "We have the lowest prices on the market!" We recommend not using pricing as a competitive advantage. After all, at some point a company will definitely appear that will offer a more favorable price. This is how large businesses squeeze out small players. All because companies with huge turnovers can afford dumping. And for your business, there may come a time when further cost reduction will simply become unprofitable.
We don't want that. We hope you don't either.
Directions for positioning
In general, key messages or brand promises can be structured in several directions. Below is the most comprehensive selection of options for positioning.
1. USER SERVICE
A list of what you do to ensure your client gets the best results.
2. HR RESOURCE
The focus is on your team, a team of successful professionals, their achievements and accolades.
3. TRENDSETTER (INOVATOR)
This strategy is suitable for you if you create australian whatsapp number something innovative, work with new technologies, improve yourself and develop your service level.
4. LEADER (SUPERIORITY)
The best strategy according to Jack Trout. To be number one in the market. At the same time, it must have a solid confirmation.
5. PRICE-QUALITY
The weakest strategy, in our opinion. "We have the best prices!" sounds like "We are the cheapest!"
6. DISTINCTIVE CHARACTERISTICS
What makes your product or service different from your competitors. Unique health system, long shelf life, natural composition – all this goes here.
7. SOLVING THE PROBLEM
A description of what user problems your product solves and how exactly.
8. CONTRAST TO COMPETITORS
"Not just Cola!" is an example of opposition to a lea