The importance of organizational culture for a business and how to identify yours

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A good organizational culture can transform a business. This is because it motivates employees and drives them to grow, taking the company with them. This concept is important not only for employees, but for several important aspects of the company.

If you want to better understand organizational culture, the benefits it can bring to your company and how to identify this culture, continue reading the article and clear up all your doubts!

What is organizational culture?
Organizational culture encompasses the habits, behaviors, beliefs, ethical and moral values, and internal and external policies of a company. In other words, these are the company's guidelines, which should begin with how employees will view the business and act within it.

The idea is for employees to share the same values ​​as the company and transfer this behavior to customers and other business stakeholders. Aligning organizational culture doesn’t just benefit employees and customers, so keep reading to understand how this concept can transform all areas of your business.

How important is organizational culture for a business?
Benefits your employees
Investing in people management and a quality bolivia phone number lead corporate culture generates greater satisfaction and quality of life for employees and, consequently, greater customer satisfaction and greater profit in their activities.

Makes hiring easier
By understanding which behaviors and values ​​are important to the company, it is possible to make a much more accurate selection of talent, choosing professionals who truly identify with these ideals and who will not face difficulties in adapting.

Helps customers make decisions
Customers are increasingly seeking a more real and genuine connection with brands and moving away from “buying for the sake of buying”. Transmitting the organizational culture through the company’s communication channels helps connect with potential customers.

This can be a decisive factor when choosing your company or that of your competitors. These values ​​should also be present in the after-sales service, to ensure that these customers buy again and recommend you to friends and family.

Strengthens partnerships
This match should not only happen between the company and the employee. The organizational culture can also help to find the ideal partners, who will share both the values ​​and the way of operating.

This ensures a better relationship with suppliers, speeding up and facilitating your processes.

Professionalizes small businesses
Don't think that defining an organizational culture is for large companies with hundreds of employees. Culture helps define the purpose and personality of your business. When well defined, it reflects organization and, most importantly, that everyone is part of the same project and the same goal.

Therefore, establish your organizational culture from the beginning. Even if it undergoes changes later and needs to be expanded and deepened, the core values ​​will remain the same.

How to identify this culture
In order to identify the organizational culture, it is necessary to carry out a culture mapping. In this mapping, the company's guardians, who are those who have been working for a while and have already connected with the values, answer a culture identification test.