Content strategies and formats to consider

[shaownhasan]

Personal posts or stories relevant to your brand
Short videos share your insights on industry topics
Podcast about your views on chile b2b leads brand niches
Blog posts that express your unique point of view
No matter what you choose, your goal is to create content that showcases your industry knowledge while showcasing your personality. You can even leverage content you’ve already created, such as webinars or live videos, to effectively create more content that showcases you.

For example, if you host an interview-style podcast, record a brief 10-minute personal interview to share your thoughts and takeaways from the interview. This allows your audience to hear your insights and perspectives, solidifying you as an expert in your field.

The key is to give your audience different ways to interact with you, rather than just passively consuming social content. Make sure to include a clear call to action in your content. Encourage your audience to further engage with your brand, leading them to take next steps such as signing up for your newsletter, following your company on social media platforms, or making a purchase. You can even include a few small “humble brags” to demonstrate your expertise to continue attracting people into your circle.