Overall, videos are a very powerful marketing tool that offers a number of benefits for businesses. One of the most important benefits is that they can improve a business’s visibility in search engines. Search engines, such as Google, give greater importance to video content in their search results. Likewise, videos can also increase the time spent on a website and reduce the bounce rate, which is very important for SEO.
Along those same lines, videos tend to increase audience engagement, as through them, it is possible to involve the audience and keep them interested in your brand's content.
For brands, creating vlogs for social media can be very interesting for several reasons. Firstly, vlogs allow you to connect with your audience in a more up-close and personal way, which can increase affinity towards the content. In addition, vlogs have great reach potential as they can be easily shared on social media and the algorithms of these platforms favour video content. Vlogs are also very versatile and can address different topics and formats.
For influencers, this content format has the potential to be monetized through a r&d directors email database dvertising or sponsorships . In fact, it is estimated that advertising spending on video ads will reach $ 600 million by 2023. All of this represents opportunities for content creators who can make blogging an additional source of income or even a full-time career.
Recommended Reading: Harness the Power of YouTube Influencer Marketing
What you need to vlog: What camera is good and what does a vlogging kit include?
Choosing the right vlogging gear and camera largely depends on your budget, your specific needs, and the type of content you want to create. However, here is a selection of some popular vlogging gear options:
Camera – For vlogging, you need a camera that is lightweight, portable, and offers good video quality. When choosing a camera, also make sure it has good autofocus. The most popular cameras for vlogging are the Sony ZV-1, the Canon G7X Mark III, and the Panasonic Lumix GH5.
Lens : Depending on the type of vlogging activity, vloggers should ideally invest in different lenses for their camera . For example, a wide-angle lens may be useful for capturing more of the surroundings, while a telephoto lens may be useful for getting closer to specific subjects.
Microphone – Good sound quality is important for vlogging, so you should invest in a high-quality microphone. Some popular options include the Rode VideoMic Pro and the Shure VP83F LensHopper .
Tripod – A tripod is essential for keeping your camera steady and in place while you’re filming. This can prevent shaky shots and give your video a more professional look. Some of the most popular options include the Manfrotto BeFree and the Joby GorillaPod .
Lighting – Good lighting can make a huge difference in the quality of your vlogs. Vloggers can invest in softboxes, ring lights, or other types of lighting to ensure their videos are well-lit. Some of the most popular options include the Lume Cube Panel Mini and the Neewer Ring Light .
Editing software : After filming, vloggers need editing software to stitch their footage together into a finished video. There are plenty of editing software options, from free programs like iMovie to more advanced ones like Adobe Premiere Pro or Final Cut Pro .
Why is vlogging interesting within an influencer marketing strategy?
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