How to check the results of your B2B web marketing

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Success stories
What is B2B web marketing?
B2B web marketing has the following features:

Target is companies
The target audience for products and services is businesses, not individual accounting directors email lists consumers. Accordingly, the target audience for web marketing is also businesses, not individuals.

It takes time from recognition to signing a contract.
Deciding to purchase a BtoB product or service requires organizational decision-making. Therefore, it takes longer to complete a contract than in the case of BtoC. In other words, web marketing also requires a long-term strategy.

Information collectors and decision makers, and decision makers and users are different
The target of BtoB web marketing is companies. However, even though they are all called companies, the person who collects external information and the person who decides to introduce the product or service can be different. Furthermore, the person who uses the product or service may not be the company itself, but an individual consumer who is the customer of that company.
In the case of BtoC, the target of web marketing and the user of the product or service are the same consumers, but this is not necessarily the case in the case of BtoB.