All about influencer marketing campaigns in summer

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Summer is fast approaching, and with it comes a profitable opportunity for marketers: launching influencer campaigns to further drive brand growth and increase sales. By looking at influencer marketing trends in previous summers, we’ve compiled some ideas for your campaigns in the coming months in Spain. These ideas will help you capitalize on the summer spirit and reach your target audience effectively.


Key points
Influencer marketing is an important part of the digital marketing mix, especially in summer, to achieve broad and targeted marketing at the same time.
Working with nano and micro influencers, video content and the support of specialized agencies are some of the actions that can facilitate the success of your marketing campaigns with influencers in summer.
Discover some examples of successful campaigns that can serve as inspiration for summer 2023.

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Why is it important for your brand to develop campaigns with influencers this summer?
You’ve probably come across the term “seasonal marketing” throughout your career , a strategy that focuses on leveraging the seasons or specific events to promote products or services related to particular seasons or events. Seasona partners email database l marketing is an effective way to generate interest and attract consumers, as it aligns with their needs and desires at a given time.

We are just approaching one of the most important times of the year for various industries, especially those in fashion, beauty, food and tourism in general. During the warmer months, people tend to spend more time outdoors, travel more and attend social events such as weddings, concerts and parties. This increases the demand for products suitable for summer weather and activities: in short, potential customers for these industries are appearing everywhere.

Indeed, according to the Statista report , Spaniards increased their spending during the 2021 and 2022 summer holiday periods, especially in the month of August. The truth is that, in general, the holiday seasons are crucial for many industries, and companies usually take advantage of these times to increase their participation in the purchasing decisions of their potential customers and sell them their product or service.