The task of selling Inbound Marketing to a work team or a CEO is a job that requires gathering figures, presenting data and developing a plan to make this idea sufficiently attractive to those who are not yet fully convinced of its advantages.
It is therefore necessary to pay attention to the following tips. Each of them involves different factors that pursue a common objective: implementing a strategy that will have a favourable impact on the capture of leads, increase in visits and the generation of greater profits.
A software that integrates all the elements
The first question is: what is the level of work required to implement the benefit of using our database an inbound strategy? While this goal requires tireless work, the first point to consider when selling the idea is to analyze the available platforms and software that will help achieve the goal . These include:
-HubSpot.
-Pardot.
- Sharpspring .
-Marquee.
-Eloqua.
-Optimize and more.
Each of these systems has several features that will simplify your work and help your Inbound Marketing plan develop organically and efficiently. Their functions include automatic e-mail marketing programs, lead scoring, blogging, databases, prospect management and social media management. The investment they represent will also save you time and money.
Talking about numbers is important
It is also necessary to offer solid numbers to convince any CEO that Inbound Marketing is the best option today. Here are some of the main ones with their respective source:
-Inbound costs 62% less than traditional marketing (Mashable)
-In addition, it produces 54% more leads than the same (HubSpot).
-The importance of blogging: companies that have a corporate blog generate at least 126% more leads than those that do not have one (HubSpot).
-Prospects who have been properly nurtured make 47% more purchases than those without proper nurturing (The Annuitas Group).
These figures should be enough to consider applying this set of techniques and tools within the company. The flexibility inherent to this type of marketing also allows adjustments to be made whenever necessary.
The relationship between Inbound and adequate branding
Ultimately, what every company wants is to sell and generate profits, which will be reinvested in different areas. Economic prosperity is essential, but the current paradigm involves much more: to achieve this basic goal, it is necessary for the public to fall in love with the offer, literally. It will not only serve to earn money and prestige, but to establish long-term relationships with each one of them.
To achieve this, potential customers need to identify with the brand, feel it and know in depth not only what it sells, but also its particular business philosophy and, in general, everything that will make it one of their favorites. In this context, Inbound Marketing will contribute to branding at different levels:
-It brings the customer closer to the company in a way that traditional advertising does not. An example is the content of a corporate blog, which allows leads to take advantage of the information it contains to enjoy the benefits that each product or service offers, as well as to join a community where they can share tips and testimonials with other customers.
-Techniques such as storytelling and video marketing are ideal for making the market aware of the brand and for the public to identify with it. Current digital media allow us to take advantage of these tools, which at the same time are an integral part of an adequate inbound program.
Therefore, when selling Inbound Marketing it is necessary to emphasize the importance that it has for the brand concept to conquer a wide audience , who will associate the company name with a set of determining values that will give them their preference.
It is important to simplify the process
Since selling is not always easy, Inbound Marketing will naturally facilitate this process, and this is another reason to convince a team of its convenience. As the Lean Labs website puts it , an inbound marketing system is one that “will automatically open all doors,” avoiding the task of forcing the consumer to buy what is offered.
One of the reasons why traditional marketing is increasingly used less is precisely because it can be intrusive. Inbound techniques, therefore, save a great deal of time and also allow us to meet the needs of those leads who are really interested in continuing the purchase process. In this way, everyone benefits from the results obtained.
In summary
The task of selling Inbound Marketing requires objectivity and a perfect analysis of each element. By concluding that its multiple advantages will lead to saving time and resources, while at the same time boosting sales, it will be much easier to consider integrating this technique into the company and immediately begin enjoying its benefits.