#4: The future of video in the customer journey

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Armando predicts that as technology evolves, video will become central to companies' customer experience and marketing efforts. He envisions a future where every company, regardless of industry, will have an in-house production company or work closely with an outside agency for their video needs.

While generative AI tools argentina b2b leads like ChatGPT can assist with specific tasks, Armando believes the human element is still essential, especially when creating authentic video content. “AI will help provide a starting point,” he said. But again, what’s happening now is that you can tell that something was written [by AI]… We used ChatGPT as a starting point… It was a huge undertaking. "

To stay ahead of the curve, Armando recommends marketing agencies:

Continue to create organic, non-promotional content on social media, such as behind-the-scenes looks at your business and team and Q&A. Leduc Entertainment has been making about $69,000 to $70,000 a year for about five years. They then started posting daily on social media as part of their strategy. In just one year, their revenue jumped to $500,000. Now, they are making 7 figures and still growing.
Create a “content funnel” that positions you as an expert in your field. This may include ebooks, online courses, keynotes, and weekly evergreen webinars centered around your unique methodology. These core assets will make content for social media and client projects easy to repurpose and help you attract new clients.
Make a schedule and stick to it. Consistency is key, whether it’s a weekly live webinar, daily social media posts, or monthly referral requests. Take your content and customer journey as seriously as you take your customers.
Use podcasts as powerful networking and brand-building tools.
Consider hiring in-house content creators or partnering with a production company like Leduc Entertainment.
Track results. Notice how video impacts email open rates, conversion rates, and revenue. Use this data to continuously optimize your approach.
By adapting to the changing marketing landscape and prioritizing authentic, value-driven video content, agencies can position themselves as thought leaders and trusted partners for long-term success in the digital age.

"Now more and more people see what we do... they feel like, 'Oh, they're a trustworthy source and they're not just asking me for money,'" Armando explain.

Armando Leduc is the founder and CEO of Leduc Entertainment, a full-service production company specializing in digital content creation for a variety of businesses. He is the host of the Spaghetti on the Wall podcast. You can find him on LinkedIn.