What format of classes to choose? It depends on the niche that your online school occupies. If the subject of study is, for example, the basics of content marketing, then theoretical material will be enough. But if you teach car repair, text materials are clearly not enough. The form of presentation of theory can be different: mailing, direct communication via messengers, video lessons, etc. It is equally important to decide on such components of the training program as:
class schedule;
frequency of lessons and their duration;
homework and how to check it;
supporting literature and online resources that you will recommend for your students to use;
final exam;
document of completion of studies.
When developing a product, do not get carried away with endless improvement. This process is endless, but if you fall into perfectionism, you can get a result that will not be interesting to your audience. Do not forget that several hundred identical projects are launched every day.
If you are not going to work in vain and want to be sure that your school is in demand, start testing your product at the development stage. Look for a positively minded audience, offer trial lessons or training on preferential terms, for example, in exchange for reviews. Use the feedback you receive to adjust your activities.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Product design on the website of an online school
Once you have collected the educational material and defined the target audience, start packaging the content. Decide which format suits you best: do you need a separate website for an online school or is a landing page sufficient, i.e. a special page for advertising with a description of the service and a form for entering contact information. Sometimes accounts on various social networks are used.
If you decide to create your own website, you will need to select a hosting, register a domain, and think about the page design. If you use it only as an advertising platform, there is an option to work with free designers to create a project yourself.
Read also!
"How to Calculate Conversion: 3 Proven Options"
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Distribution of the service and attraction of consumers to the online school website
To make a profit, it is not enough to create your own website and place educational materials on the platform. You need to take care of attracting customers, which means advertising is necessary. The following online channels are used for this:
social networks where targeted advertising or promotion with the help of bloggers is placed;
contextual advertising in search engines such as Yandex, etc.;
public webinars.
When choosing social networks, you need to focus on your target audience. For example, the VKontakte network may have people representing a variety of target groups. To place ads on social networks, you don’t necessarily have to create an account there. It is possible to ensure that users go to your site from an ad. But if you want to provide advertising through bloggers, it is more appropriate to create your own account on the social network.
Your potential clients can reach the educational pl