Google Analytics
One of the most popular services that allows you to analyze a website. You will need to register and insert the code that Google Analytics will create on your resource. There are paid and free versions of the service. Keep in mind that they are not much different from each other. The free mode allows you to analyze the target audience for a limited number of website pages per month (up to 5 million). This limit, as a rule, does not interfere with identifying customer interests in sales.
Google Analytics
The service will allow you to determine the gender, age and some other characteristics of the resource visitors. For example: where and with what browsers they open the site, what devices they use for this, what is their behavior on the Internet, etc.
SimilarWeb
Another effective service that allows you to analyze traffic and compare sites. The latter function simplifies the process of researching competitors. In addition to the above, you can download Excel reports directly to your computer. The service also allows you to identify and segment traffic sources, find out how involved your visitors are, which pages of the resource they open most often. Moreover, all these functions are available in the free version. The paid version has some other useful options.
Pepper Ninja
An effective and convenient service designed for working with social networks. In essence, it is an analogue of Cerebro, but with the ability to use the cloud.
Pepper Ninja
This service allows you to analyze competitors' publics for various queries. This way you can find out which companies your clients are interested in. In addition, you will understand how target users react to specific posts. You will have to pay for using the service. However, Pepper.ninja's functionality fully justifies this cost.
KISSMetrics
With the help of the service, you linkedin database can segment the resource visitors by their personal data. Plus, you will be able to sort the information received. KISSMetrics allows you to generate reports on changes in customer conversion, target audience clusters, visitor behavior and their reaction to content. You can automate work with the site's customer support via email and phone. You will have to pay money to use the service. But to test the functionality of KISSMetrics, you can connect a free two-week tariff.
Target Hunter
You can use the free and paid versions. Filtering the target audience of several thematic communities at once, searching for intersections of the target audience, analyzing user activity in discussions, studying their reactions, segmenting the target audience friends, creating convenient lists from the information received - all these functions are available in Targett Hunter. The presented tools are distributed across several tabs: "Search", "Tools", "Collection", "Analysis", "Lists" and "Tracking".
Managing customer interests is a very important task. You will need to analyze your target audience and understand which consumer groups you need to focus on. Having studied all the information, you will need to create offers for each segment. This will improve the company's e