A website and a social network group complement each other, but do not replace each other. It is on the website that you can sell your products and services. With its help, long-term relationships with the client are built, aimed at repeat sales. Here are 7 reasons why you should not postpone creating a website.
Reason 1: The site is your territory
Don't think that a VKontakte group or an Instagram account is advantages of truemoney database your property. Social networks provide space like tenants. At any moment, you may receive a new bill for services with changed terms.
Think about whether it is worth tying your business entirely to social networks. There are always some surprises here, not always pleasant for users. One only has to remember the “smart feed”, which threw many out of the VKontakte news, the ban on Telegram in Russia, etc. Will your business be able to survive?
Reason 2: There is no frantic rush
Naturally, the site needs some improvements, but it does not require writing daily posts and constantly monitoring innovations (this is what has been happening in social networks for the last two years).
All that is required of you is to create a website and fill it with useful information for the user. If, in addition to advertising, you are interested in SEO promotion in search engines , you will only have to figure it out once. Or entrust this issue to a professional agency.
Reason 3: The site brings in a “warm” audience
And it does it for free! If you post useful articles, working on optimizing keywords, then sooner or later people from search engines will start coming to you. This will be an audience that is interested in your products/services.
Unlike social networks, you don't have to fight for visitors' attention, try to get noticed. From search engines, you get potential clients who are already looking for information on your topic. If it is on your site, you will be useful to them. We will not dwell on the issue of promotion in detail, but if you are interested, you can read about where to start working on SEO promotion .
Reason 4: Durability of articles
Do you know how long a post lives on social media? What is the probability that someone will scroll down to a post you wrote a year ago? Even you will have to spend a lot of time on this, and whether your subscriber will do it is a big question.
On the website, the situation is different. One well-developed blog article can bring you visitors from search engines for years. Posts arranged by categories and cross-linking between them will help users quickly find what is important to them. If these materials are useful, then visitors will hang out on your resource for a long time.
Reason 5: Having a website is important for clients
Even if your company is represented in all popular social networks, we are sure that there are clients who ask you for the website address. There are several reasons for this:
It is easier to search for information in sections and subsections on the site, since it is structured;
The website is an additional guarantee of reliability for the client, confirmation of the seriousness of your intentions.
Reason 6: Detailed analytics
There are many analytics systems that can be connected to a website. They allow you to find out all the detailed statistics on your web resource: where users go from the main page, which sections they visit more often than others, which articles or news are read to the end, and much more. In social networks, analytics is much more modest. Compare for yourself:
Reason 7: Unlimited development
In fact, you can completely change your website: from individual blocks to design. You can connect a shopping cart and create an online store from a product catalog. As for social networks, they completely depend on the developers' decision. And we bet you don't always agree with them.
For us personally, these reasons are enough to think about creating a website. Especially for you, we have described in detail what is better to create a website on: a constructor or a CMS .
We are also ready to discuss all issues with you by phone: +7 (8172) 26-43-06. Or come to our office , let's talk over a cup of coffee
