improve our communication and provide

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By continuing this approach, we can more effective solutions to our customers' problems. Now, we conclude the next steps in completing our market research strategy.

We analyze competitors on Google and expand the search field To have a complete understanding of the market and competitors, a fundamental step is the analysis of Google search results. Thanks to Google, we can open a window into our competitors, understand which content is in the top positions,

and how we resonate with our audience, who often look for belarus business email list answers to their own problems or needs by typing in their symptoms (in the case of insomnia) or their own problems or needs, within the search engine. How to proceed? We usually start by typing into Google the problems, fears, and obstacles that we have discovered from previous searches. For example, using


the keyword “how to fight insomnia”, we can see which companies are running campaigns on Google Ads and which articles, blogs, and product pages appear in the top positions of the SERP (search engine results page). Search for “