Geographical location: Russian Federation, megacities

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Each group should see its own advertising and promotions. But in the end, people attracted by different advertising offers will end up in the same minibus.

Here is an example of a business where a narrow target audience is more effective. The designer clothing online store Modnik is aimed at women aged 25-40.

Financial situation of the target audience: income from 80,000 rubles per month, can afford branded designer items.
Scope of activity: some of them have positions in large companies, possibly management and key positions. Some of them are housewives, supported by their spouses.
Education: higher/several higher.
Interests: women are looking for something that will highlight their style, help them poland customer email list find a new partner for marriage, and dream of a promotion.
Character traits: consider style, wealth and success to be the main attributes of their life, workaholics, children are secondary, focused on vacations abroad.
Marital status: have 1 or more children, divorced.

This description of the target audience covers a fairly narrow group of potential clients. Specific characteristics indicate clients who will definitely want to study the offer of a designer online store. Younger girls have a lower income and are less interested in expensive designer clothes, as are women over 50, who in most cases already have other interests and needs.