The aim of the communicator should

[muniyaakter]

Communication cannot be reduced to the mere transmission of a message.

Yes, because the truth is that there is much more behind it (now we will explain everything to you) .

be to speak to the deepest part of the viewer, reader or listener.

When we at Marketers talk about content, there is one word that always comes up → Empathy .

And in our opinion, cinema is a great teacher of empathy.

Think about it, any film is based on the screenwriter's ability to create turkmenistan business email list a protagonist that people can identify with, and with whom they can then create a bond of empathy.

That particular bond that makes you want the character to get what he wants, because it is exactly the same thing that you hope happens to you in your life.

So we end up rooting for Al Pacino in “Any Given Sunday ,” or Miles Teller in “Whiplash” during the hell his music teacher puts him through.

All this happens regardless of how similar a character may be to us .

Just think of the anti-heroes or outlaws with whom we still manage to create that bond of identification, even though they may be very different from us.

Why does this happen?

There is a key factor that drives all of this : people identify with the limitations that the character faces. What makes a character empathetic are the difficulties and obstacles that he faces. His vulnerabilities that make him human.