Kylie Jenner stars in her own Halloween ad

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Another example of the most “terrifying” advertising campaigns launched especially during the Halloween season was seen with one of the most important beauty and fashion influencers of the moment: Kylie Jenner. This member of the Kardashian family, who has her own company and cosmetics firm called Kylie Cosmetics, launched a capsule makeup collection for Halloween 2021 inspired by the iconic horror movie character Freddy Krueger.

Read also: Five successful influencer marketing campaigns from major cosmetic brands

Taking advantage of her own level of influence on networks like Instagram, where she has more than 399 million followers, she launched the campaign in which Kylie herself was the protagonist wearing a heartbreaking jumpsuit and silver nails that emulate the character's claws.


ColourPop and its "Hocus Pocus 2" collection
Like other companies mentioned in this list, makeup brand ColourPop launched for the last day of Halloween a limited edition collection inspired by the sequel to the movie “Hocus Pocus 2” . The movie that premiered on Disney+, revived the popularity of the original Halloween movie. The collection included an eyeshadow palette called “ All hallows eve” with 15 matte and metallic shades, another palette called “Witching hour” with 12 colorful shades, a purple mascara called “Butcherson” , a silver highlighter called “ Find the book ”, a set of lip glosses in various colors inspired by the Sanderson sisters called “ Witches' brew” , glitter effect gel shadows in various colors and cat ear accessories called “Give him fur ”.

The success of the film, coupled with the campaign alongside influencers on major networks such as Instagram, YouTube and TikTok, promoted sales of the collection immediately after its official launch. And, in fact, this is not the first time that the cosmetics company has celebrated one of the best Halloween movies of all time. ColourPop had already launched a Hocus Pocus eyeshadow palette along with gel and pencil eyeliners in September 2020 , making customers fall in love at first sight, who literally sold out the product in a matter of minutes. These actions reinforce the power that influencer marketing and special seasons have within company strategies.


Makeup Revolution and its special collection for Halloween
Makeup Revolution, one of the world's most famous makeup brands, has also taken advantage of the Halloween holiday to launch a makeup collection that inspires users to unleash their creativity with spooky makeup.

For its latest campaign, it decided to launch a new circus-themed line to help consumers transform into clowns, fortune tellers, magicians, and other carnival characters. In addition to the new addition, the collection brings back other crowd favorites: SFX tools, a Game of Thrones line, a Beetlejuice line, face paint sets, and temporary hair dyes.

To promote the launch, the brand collaborated with various makeup influencers from around the world, who recreated makeup looks, showcasing the collection's features.


Party City decoration store and its strategy with influencers during the pandemic
In 2020, Party City implemented an innovative Halloween marketing and sales strategy, relying on influencers and adapting to pandemic restrictions. This campaign focused on improving the customer experience online an training directors email database d in physical stores, identifying pain points in the purchasing process.

The pandemic prompted Party City to adapt quickly, introducing online purchase, curbside pickup and same-day delivery options. Julie Roehm, who assumed the role of CMO at the company, expanded her responsibilities to include digital and traditional marketing, as well as working with influencers.

We recommend you read: Top 3 Influencer Marketing Campaigns in Home & Decor

The strategy focused on providing a complete experience to customers, from planning to executing the party. Party City created special kits for virtual celebrations, such as birthdays, graduations, and Halloween, which sold out online. They also encouraged decorating and outdoor activities, such as Trunk or Treating.

Influencers played a key role in taking Party City products and bringing creative ideas to life. The “ Joy Squad ” of event planners and influencers shared itineraries on social media, helping to promote the brand’s offerings.