Custom audiences are tied to several criteria

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Also remember that you can click “Browse” to see some suggested broad categories. Facebook will suggest similar interests to the ones you select.

Include as many interests as possible per objective, so that you engage a broad range of target users .

This section allows you to select the audience based sri lanka business email list on habits or purchasing intentions or according to device use or other activities. You understand well how powerful the Facebook algorithm is, in processing all this information for billions of people, namely its members. Segmentation is maximum. You can direct your Facebook Ads campaigns to users who are traveling or only to a certain specific category (only Facebook page administrators, for example). These are parameters to be selected very carefully and tested, continuously. Optimization, later, will do the rest.
Remember that the more control you have over the variables, the greater your ability to optimize.

Furthermore, regarding the audience, it is necessary to distinguish between a custom audience and a lookalike audience , that is, a group of users with characteristics similar to a source audience.


Visitors to your website. Remember to install the Facebook pixel.
Mailing list you already have
Fans of your Facebook page
Friends of the page fans
These are all criteria with which to build a custom audience to show your ads and it is very useful to create truly effective and profitable retargeting campaigns . Starting from these users, you can also create a similar audience, called lookalike .