Strategies to expand your business model

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SaaS leaders (tips)

Salesforce is the only $100B+ SaaS company in the world, so what have their strategies been and what can we learn from them?

Have a solid customer base
The vast majority of Salesforce customers come from an installed base, so ultimately net revenue retention is the most important metric in SaaS.

Upselling
Salesforce upselling is split 50/50 between new slots and new products, so the strategy is that while the first few days you'll probably only have new slots to sell, eventually you'll need a second or third product to market.

More products, more problems to solve, more profits
Add more value to your product and solve more problems for your australia whatsapp number database customers. The leading SaaS company has customers who buy a product in general, but spend 10 times more.

Target your biggest customers
Bigger customers spend more and grow faster. Salesforce has over 2,000 customers who spend $1 million annually, so as you start to have real value for them, whether early on or later, you'll have at least 2,000+ super customers to target.

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