Business Website Page: Tell us about your employees

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Why tell visitors about your employees? Let's answer this question based on one of the main pages of a business website.

For many, the employee page may seem uninteresting: why read about the people working in your company? However, such a section on the site can become a powerful promotion tool and bring significant benefits. Let's consider what benefits it can bring.

We form and maintain the company's image
The people section is an important tool for shaping the company's why purchase dentist database from us image. Here you can reveal the Tone Of Voice (your brand's voice) and demonstrate the corporate culture.

By adding personal stories of employees, their passions and values, you can help convey the company's philosophy, its core principles and approaches.

Important factors influencing image:

Photos of employees. Choose informal photos in a relaxed atmosphere or, on the contrary, a strict and formal image.

Text style. The description should be creative and unique, reflecting the characteristics of each employee.

Staff selection. The selection of employees reflects the company - you can show all or only key employees.



Increasing customer loyalty
As an open company, the presentation of employees shows. It creates a feeling of honest and transparent work. The story about employees becomes one of the elements for creating a good impression about you.

To motivate a visitor to choose your company, it is worthwhile to correctly describe the employees of the organization. For example, clients will choose a company whose employees' education, experience, and certificates are indicated on the website.

3 rules for increasing trust through a website page:

Don't use stock photos

Post photos of real employees, not stock photos. Otherwise, you risk losing trust in the company.

Please provide only important information

Only the most important information should be placed next to the photo. If you want to tell more about the employee, then move the information to a separate page.

For some, it is important to indicate higher education, for others it is enough to indicate courses. In some places, you should not forget to add certificates, grades.

Add certificates

To make your words more convincing, add scans of certificates; people love evidence.



We are recruiting new employees
An attractive team page will help attract new employees. You can demonstrate team cohesion, the value of each employee, and corporate culture. On this page, you can place a link to the section with open vacancies. Or you can place a link to the section with employees on the vacancies page.

It would be a plus to write about the development of employees within the company. Tell us who got promoted, who underwent training in the organization, etc.



For which companies is it not appropriate to describe employees in detail?
The approach of a detailed description of employees will not work for everyone. Let's consider situations when it is better to limit yourself to general information about the company:

The work is done by contractors. It is difficult to determine who will do this or that work if you do not know it for sure.

There are a couple of people in the company. For example, if you are just starting out and the company consists of two or three people performing the functions of several departments, it will look strange.

High staff turnover. In some areas of activity, rapid staff turnover is inevitable. In this case, it is better to introduce the key figures of the company or department heads.

We continue to interact with clients
The optimal outcome is when, as a result of meeting the company's staff, the client has a desire to purchase a product or order a service.

To effectively interact with users, it is recommended to place buttons on the page with calls to specific actions.

When creating a company website, it is important to remember that you can display your staff not only on the "Our Employees" page. There are other methods, such as managing a social media account or publishing articles on the company blog.