When to use Discovery Campaigns?

[muniyaakter]

In fact, Google knows well how to optimize an advertising campaign and its goal will always be to help you achieve your goals, and therefore get the maximum possible profit.

After all, it’s in Google’s best interest that its advertising campaigns work, for them and for you, don’t you think?


Each type of Google Ads campaign is more or les maldives business email list s suitable for a specific marketing objective.

But be careful , I'm not saying that some campaigns are more or less useful and effective than others, but I'm telling you that first you should ask yourself: "what do I want to achieve from my campaign?"

And then make your choice.

But for what marketing objectives is it useful to design a discovery campaign?

Generate conversions at scale: If your goal is to increase conversions, such as newsletter signups or sales, this type of campaign can be absolutely right for you because Google will show effective creatives to a very large audience that will be pushed to convert.
Reach new targeted customers: by activating optimized targeting, Google's algorithm will hit precisely those users in your target and who will therefore be, most likely, interested in your products and/or services.
Boost brand awareness : one of the goals of discovery campaigns is to continue to show yourself to customers who have already shown interest in that particular brand. In this way, the user, and potential customer, will continue to delve deeper and deeper into your site or social pages, thus increasing their knowledge of your product or service.