The link between the blogger and the influencer

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The link between these two direct influencers, bloggers and influencers, makes it difficult to understand the evolution of content creation on the Internet. At a time when the number of influencers on Instagram, TikTok, YouTube and Snapchat is constantly increasing, bloggers have become a more discreet place. @bettyautier And her site Betty's Blog Or @dorisblancpin And On the blog They are pioneers in their generation and have become true celebrities on social networks, thus surpassing the mark of blogs to really enter the Court of Influence on several social platforms.

The transition from blogger to influencer menu involves an expansion of the skills and tools used. While the blogger primarily focuses on written content, the influencer uses a variety of formats, such as videos, podcasts, images, and even live streams, to captivate and interact with their audience.

This diversification allows influencers to reach a broader audience and respond to the varied preferences of consumers, especially those who follow them. For example, an influencer can share a culinary recipe through a detailed blog post, a “tutorial” video on YouTube, and real-time Instagram stories, offering multiple touchpoints to engage their subscribers.

In terms of monetization, bloggers and influencers share some similarities. Both typically generate revenue through partnerships with brands, sponsored posts, affiliate programs , and the sale of products or services. However, monetization mechanisms may vary depending on the platforms used.

For example, a blogger can monetize their website through banner ads and affiliate links, while a YouTube influencer could benefit from video monetization through pre-roll ads and integrated content partnerships. These various sources of investment require strategic management to maximize financial impact while maintaining authenticity and audience trust.

Bloggers and influencers are also subject to similar legal obligations, especially when it comes to respecting the transparency of commercial partnerships. Laws require that all forms of sponsored content be clearly identified to inform consumers about the commercial nature of the communication.

This transparency is essential to maintain public trust and comply with regulations imposed by authorities, such as the ARPP in France. Influencers must also respect copyright and ensure that all content they use, including their music, images or videos, will be created by them or used with the appropriate permissions to avoid disputes over intellectual property.

The relationship between blogger and influencer is marked by constant adaptation to technological advances and audience expectations. Whether by adopting new social platforms, using emerging technologies such as augmented reality or podcasts, or by deepening the relationship with their audiences through specific online communities, bloggers and influencers need to administration directors email database constantly rethink and reinvent themselves. You need to follow each other in a relevant and influential way in a saturated and increasingly competitive digital environment.

The tax situation of influencers: an overview
The tax status of influencers is a crucial aspect of their business and includes the first step in defining it. As professionals, influencers must declare their interests and pay taxes. Depending on their legal status (self-employed company, sole proprietorship), tax obligations vary. They must keep accurate accounts and report all forms of income, including gifts (products offered by brands).

As a micro-entrepreneur, administrative obligations are reduced: all you have to do is declare your monthly or quarterly turnover, while paying your social security contributions. Is it possible to consider a lump sum reduction of 34% for non-commercial banking (BNC) , with a minimum of €305. On the other hand, annual turnover must not exceed €77,700 (by 2023).

The tax is based on the volume of trades and not on net expenses, meaning that actual expenses are not deducted. If actual costs exceed the 34% reduction, other states may be more expensive.

If the reference tax expenditure is less than 26,070 euros, the influencer is entitled to a trust: the tax rates vary from 1% to 2.2% depending on the activity to pay the tax exemption and from 6 to 22% for the social liberty payment, unless he benefits from Excitation from the start of the activity (ACRE) .