Olga Rongonen, a psychologist with a background in business, author of the Telegram channel "More Money for Experts"
If you don't have internal readiness and practice in speaking, you shouldn't take out a loan and invest crazy money in organizing a webinar. In 99% of cases, such a strategy will drain your budget. Marketing is constant testing of hypotheses. I am for the natural development of a specialist. You need to start small. , launch a survey, identify topics that are close to the audience, conduct a broadcast, and do an analysis. If it goes well, then think through the sales funnel and buy advertising.
If you don't have your own traffic, you need to go to those platforms that are interested in invited speakers and where our target audience is. For example, there are many different marathons on Telegram. I learned about one of them through reposts: I was subscribed to the channel and accidentally saw a post-invitation to the movement on my australia consumer email list profile. Today, you can get traffic with minimal investment on Avito - this is a good platform that over the past year has become a professional marketplace from a place where used things are sold. Here, specialists post ads about their services and even the products themselves - offers aimed at ordinary people, not premium ones.
In general, the success of a webinar depends not so much on investment as on the relevance of the topic for the target audience. You can invest 500,000 ₽ and not attract anyone, or you can organize everything for free and make good sales. I think that 5% is already a good conversion. If it is less, you need to look at the reason and change the strategy: improve your presentation skills, choose a different topic, prepare a more interesting offer for the participants. Try it - everything comes with experience.