Finally, Chase emphasized that making good use of the integration of official account experience, data, and connections can enrich the level of creativity and open up unlimited possibilities for interaction between the brand and friends! How to implement the Cannes case with an official account? After understanding the application of official accounts, Martin (Hong Yiqun), advertising product director of LINE Taiwan Enterprise Solutions Division, went on to analyze what technologies were used in the creative cases of the Cannes Advertising Awards and how they can be reproduced with official accounts. Martin shared 3 cases.
Case Burger King "Detours Whopper" Key dismantling: After consumers download and register the Burger King APP, when they go to a competing store (McDonald’s), they can further unlock the coupons in the Burger King APP, then order food in the Burger King APP, and the navigation program will guide them to the nearest Burger King. The store is replaced lebanon phone number data by Whopper. How to play with the official account: There are two ways to attract friends near competing product stores to get your coupons. Method 1: "Official Account + Beacon". Through Beacon sensing, you can actively push coupons to friends near competing product stores, driving friends to redeem products at your store.
In addition to being able to provide discounts and other information when friends enter the field, Beacon can provide information such as discounts. Beacon can also obtain the friend's stay time in the area, and detect when the friend leaves a specific area, and can provide relevant discounts to encourage the friend to come back and spend money. Method 2: "Official Account + LIFF". and opens your official account, you can activate LIFF by clicking on the graphic menu to provide coupons, driving the friend to the store to redeem the product. Case 2: Extra Gum Reminder Key dismantling: Consumers use the POS machine to check out in the supermarket, and connect the POS machine in the background to define the label of specific items.