To start, we've rounded up the top books on industrial design, written by some of the most influential industrial design experts and researchers of the last 50 years. These titles should be on the reading list of anyone looking to think effectively and grow professionally.
Tim Brown "Design Thinking in Business"
Why you should read it: Increase productivity and generate fresh ideas.
IDEO is one of the most successful design companies in the world, with 5,000 new products and design solutions to their credit, which have increased the value of their clients' services several times over.
Tim Brown's book is a must-read for anyone who wants to learn how to think faster and more effectively. This work has become a reference for many successful industrial designers around the world, who prove their professionalism every day.
Mixed teams are the main rule of this book. The author's company includes designers, engineers, behaviorists, brand managers, researchers, etc. In his opinion, modern knowledge is becoming increasingly fragmented, so it is important to accumulate the experience of people from different fields.
Victor Papanek "Design for the Real World"
Why you should read: Professional ethics and working on psychological blocks.
The book "Design for th fusion database Real World" has been translated into 23 languages. Papanek says that design should make life easier for the poor, not just produce pretty things for the rich. He himself has made many products for developing countries, medical developments and games for children.
Victor Papanek "Design for the Real World"
Papanek's book is a designer's code of honor and the rules of the design process as a universal type of human activity that combines a wide variety of knowledge. It is useful to read it to understand the responsibility and the extent of our influence on the world around us, the importance of daily work to improve it.
The author describes social and emotional blockages that prevent you from finding new solutions at work, and provides eight methods to help you get rid of them.
John Maeda "Laws of Simplicity. Design. Technology. Business. Life"
Why you should read: Resource optimization and professional growth.
Do you feel like you are overloaded with information, wasting your life on trifles and have completely lost the ability to work productively?
John Maeda, a designer and professor at the Massachusetts Institute of Technology (MIT), 10 years ago foresaw the complexity of processes and business communications in the modern world, the problem of resource depletion, so he formulated one of the main laws, “Simplicity equals common sense.” His book, published in 2006, became a bestseller, allowing you to increase your level of awareness in your work and personal life. It doesn’t matter whether you are making technology startups, working on a new product, or building a career as a manager – Maeda’s 10 laws should become a mantra for every day. The work itself shows examples of where to start and teaches you not to be afraid of new knowledge and solutions.
Maeda has only ten laws of simplicity:
Reducing the excess.
Labor organization.
Save your time.
Learn from the best.
Distinguish the result.
Context comes first.
Emotions need to be controlled.
Trust in details.
Failure is a stage.
I'm the boss here.
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