The customer experience map is the tool to identify and plan the interactions you will have with them during their purchasing journey.
Recreating the customer journey, also known as customer's journey , involves creating a visual representation of the path a person takes from discovering your business, becoming a customer, and maintaining a relationship with your company.
Knowing some examples of customer journeys will allow you to anticipate objections, satisfy needs and exceed consumer expectations at every touchpoint.
Summary
The customer experience map is a visual tool that illustrates a person's journey from their first contact with the company until they make their purchase decision and remain a customer.
The stages of the customer journey australian whatsapp number that you should take into consideration when creating the map are: discovery, consideration, decision, post-sale and loyalty.
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What is a customer experience map?
The customer experience map is a visual tool that illustrates a person's journey from their first contact with the company until they make their purchase decision and beyond, because it also includes interactions with after-sales service .
4 things you can do with this tool:
understand at what key moments the customer interacts with the company;
identify which contact points or channels you use;
understand the emotions and needs that customers demonstrate during interactions;
improve the customer experience if you notice signs of dissatisfaction at any stage.
What is the customer journey?
The concept of customer journey refers to the stages that a potential customer goes through before making a purchase or hiring a company's services.