5. Reduction in the number of participants

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Even if all safety restrictions on travel, movement and attendance at events were lifted tomorrow, it is clear that the number of attendees will be reduced to a greater or lesser extent. Some people who have already become accustomed to and feel comfortable with virtual events will not want to travel. The different restrictions for each territory or country create uncertainties and we cannot expect the same number of delegates as before COVID-19.

That said, a reduction in the number of people attending in person can also be a positive change. Having fewer participants at your physical event does not mean a smaller audience. If, alongside the event, you offer the possibility of participating remotely , following the activities via streaming, you will reach all those people who have discovered the events thanks to the virtual meetings that have proliferated during the pandemic and who did not usually attend in-person events. It would make no sense to exclude and dispense with an important audience that has been created during this period of lockdown.

6. Outstanding content

Our event content needs to be even more engaging and valuable than it was before COVID-19 for all the reasons mentioned above. But basically because, people are likely to make different choices than they did before. Lockdown and restrictions have caused people to reflect on what they want to do. And that includes their travel habits. Also, if they have been experiencing good virtual events , they may want to continue from the comfort of their home, rather than attending your in-person event . If the content is not engaging enough, social and virtual activities will have to be boosted. Take the opportunity to increase the levels of your content and differentiate yourself from those who have not understood the importance of content and what it entails.

7. Customized networking

Smaller events are perfect for networking. There are technological tools that make it easy fo greece mobile phone number list r people with similar roles or interests to meet up. Let’s leave behind the casual networking of old events. Organize important meetings between buyers and suppliers that prioritize audience quality rather than quantity.

Networking has always been a key component of events and there is no reason why this should not continue to be the case. However, personal relationships will look and feel different to what was accepted before the crisis.

Changing anyone's behavior takes time. It's time for the new behavior to become a habit. Make sure you communicate effectively. Always work together with the venue and other event providers, as they have the knowledge and experience your event needs to be a success.

Post-COVID-19, in-person events will look different. It’s time to leave business as usual and embrace change. There are plenty of opportunities for companies looking to get back to hosting in-person events.

Please do not hesitate to contact a professional agency with the experience of PGR to help you in the conceptualization, organization and development of your next events.

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