How to generate maximum value for your clients with content marketing

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The value that quality content brings to the attraction phase of inbound marketing is well known . Thanks to a solid content marketing strategy, we can exponentially increase qualified traffic to our website. Users who will later become leads and - in short - customers.

But content can also help us to build customer loyalty . How? In this article we will explain. With these tips, your content marketing will serve to generate the maximum possible value for your customers, help them with their problems and, why not, turn them into advocates for your brand.

Content marketing is a powerful tool in the attraction phase of Inbound, but also in the customer loyalty process.


Content marketing as a tool to build customer loyalty
Content marketing aims to provide customers and potential customers with valuable information , resolve their doubts and needs, and bring them closer to our company or brand.

Who better than you can provide relevant information about your products or services, australia email list and help users find answers to their questions? Content marketing will not only help you gain visibility, but also help your prospects perceive you in a positive way , as an expert in your market and a friendly professional willing to help them.

If we not only provide valuable information for those who are in the consideration phase, but are also able to advise and be useful to those who are already customers, we can also build loyalty through content.

When does content marketing start to pay off?


Loyalty with content marketing
Within customer loyalty strategies, content marketing has a strong presence , both as a unique action or complementary to other marketing tactics .

How does content marketing help build loyalty and generate engagement ?

Because it contributes to the interaction between the brand and its customers
The client acquires a positive and close vision of the company
This vision becomes a feeling of belonging , since contact through content and the resolution of doubts is constant.


Content marketing has a special weight in the creation of value and engagement, either on its own or as support for other actions that are executed in the strategy.



What content brings value to your customers
There are different content formats that you can incorporate into your content marketing strategy to provide value to your customers:

Blog: This is the center of your content strategy, but not the only format. You should use your blog to create articles that help your existing clients meet their goals and resolve their doubts.
Newsletter: Email marketing is perfect for spreading your content to your contacts. You can create special newsletters for customers with exclusive offers or content designed for them - make them feel special!
You may be interested in: Tips to improve the opening rate of emails

Videos: In addition to helping position your posts, videos are an excellent way to share content in a much more enjoyable and, of course, visual way. If you feel like it, you can even be the image of your own explanatory videos and take advantage of the opportunity to show the more human side of your company.
Webinars/live events: take advantage of this opportunity to provide special training to your clients on a new aspect of your products (for example, new features of your tool) or to take full advantage of its potential. You can do them live or use digital channels to connect with your users via webinars.