La Sexta continues to work with the interactive agency Clicknaranja to promote its programmes online. The latest action carried out has been the presentation of the new comedy series «Estados Alterados» based on the famous comic strips by Maitena. In addition to this latest action, Clicknaranja has produced various creative pieces for programmes such as «El muro infernal», «El Follonero» and «Bones».
The promotional pieces for “No te olvides de la canción” and “El follonero” follow the path traced by the action created for “El Muro Infernal”, an online campaign that required user binance data intervention and was 100% interactive. In the case of “No te olvides de la canción”, the piece combines a video with the presenter, Ángel Llácer, as the protagonist, who in turn responds to the user's clicks with different messages linked together in a humorous tone.
As for the piece “El follonero” it involves adapting the video format again to the required space, in this case 300x300; although it requires less user intervention, it is, due to its content and presentation, as striking or even more so than the previous one. Finally, the piece “Estados alterados” is an ad hoc curtain that presents the characters of the series one by one following the aesthetics of the comic that gave rise to it.
Again, in all of them, and as occurred with “The Infernal Wall,” the medium is the message; interactive pieces that direct the user to the different promotional micro-sites, which in turn are the web support for the respective television programs or series.
With these works, Clicknaranja strengthens its relationship with clients in the audiovisual media, which is so symbiotic with the online media and with which the interactive agency has proven to connect with and without an antenna.