THE BEST FROM MARKETERS

[muniyaakter]

Right, and it concerns the functioning of our mind:

It’s a marriage of repetition : The human brain loves short, fast, musical sequences. This is why we remember song choruses more easily.
It requires low cognitive effort : It has been studied that a pattern that repeats itself three times minimizes the effort that our brain must overcome to intuit, understand and remember information well.
Keep in mind that slogans (like the ones in the examples above) and many copies must be short, impactful and memorable.

That’s why the three-word rule is so useful. And it works!

“But if I can’t communicate what I want in just 3 words, what do I do?”

Let's start from the fact that it is much easier for famous brands to use this technique properly.

They have less need iceland mobile number list for explanation, can focus on musicality and deliver messages that are as concise as they are cool.

Those who cannot afford it can create equally effective variations of the technique…

Use the 3 narrative nuclei : There are plenty of powerful slogans made up of more than three words (e.g. “Where there’s Barilla, there’s home”) . You can do the same to tell more about your uniqueness. The trick is to always include an element that attracts attention (“Where”) , the protagonist on whom to focus attention (“Barilla”) and an element that leverages emotion (“home”) .

Different shape, same substance and unforgettable effect

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