On the subject of social media, Javier Navarro, director for southern Europe at Havas Digital, clearly explained to El País what the recipe for success was: “That is the great difficulty, getting the brand to be another member of the online community. In 99% of cases this has not been achieved. We have to change from banners to content. Either you are relevant or you are eliminated.”
Tuenti already has its own regulatory bc data philippines model, in which Cutty Sark, El Corte Inglés and Tommy Hilfiger have made their debut as conquerors of younger audiences. "There are no banners or page stealers, only sponsored events. The advertiser offers a discount, a promotion, some incentive, and people create content around the brand commenting on the event or product," explained its spokesperson, Ícaro Moyano.
and advertising personalization. Data protection laws and marketers are fighting over this with great care. To ensure that this process is not done by chance, companies such as Orange or Movistar have left it in the hands of technology professionals, such as the specialized company Wunderloop.
Despite the obstacles, online advertising will continue to grow in 2009 and will do so at a faster rate than other media. Navarro, very optimistic, estimates its growth for this year at between 30% and 35%.