Social networks are changing the landscape at a dizzying pace. It is not just about new forms of relationships between people, but the Internet in all its variants is managing to blur the global economic landscape. Companies will have to start their journey, as Elena Gómez explained in a conference organised at Directivos Plus .
The president of the FCEMD shed some bc data mexico light on the attitude that companies should adopt in the face of new challenges and provided interesting data on the situation of Spanish companies and consumers with respect to the online world.
«Spain already has 23 million Internet users. 78% of Internet users in Spain read blogs. 64% are part of a social network or community. 44% upload or download photographs from the Internet. 86% upload videos; and 54% listen to and download music from the Internet,» explained Gómez. The profile of this user is that of a young urbanite between 16 and 30 years old, and from an upper class.
These consumers no longer use the Internet strictly for leisure purposes. 73% use it for fun, but 55% already consider it as a source of information when making purchasing decisions. And 23% already consider it a source of professional contacts. A striking fact is that between now and 2011, 60% will consult their networks via mobile phone.