Thus, the marketing plan in a travel company is drawn up taking into account the current phase of the product life cycle. Non-standard curves, such as a curve with a repeated cycle, can be used to describe the life cycle.
of a tourism product are repeated if optimal sales growth was achieved during the decline stage.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we gcash data package have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153324
Marketing strategy of the organization at different phases of the life cycle of a tourism product
Marketing program element Phases of the life cycle of a tourism product
implementation height maturity decline
Marketing objectives Enter the market Take market share Maintain the existing market share Ensure a natural transition to a new life cycle
Information Categories of people interested in tourism products, the most important consumer qualities of tourism products Estimated market size, types of buyers, detailed characteristics of the tourism product The overall size of the market, the prospects for its full saturation, the degree of dissatisfaction of buyers with the tourism product Saturation level, options for modernization of tourism products
Tourism product Basic service option Improved
Differentiated
Increased profitability
Consumers Lovers of the new Mass market Mass market Regular customers or "stragglers"
Price Tall Reaches the limit value and decreases slightly Continues to gradually decrease Low, almost equal to cost price in the end
Deliveries to the market In limited size (test market) They are increasing sharply They reach their maximum and begin to contract. The smallest possible volume
Number of competitors Small It is gradually increasing Big Decreases
Profit Low Increase in profits Maximum Reduced to a minimum
Distribution channels Traditional New distribution channels to drive sales growth There are fewer channels Only distribution channels that ensure minimum supplies are used
Advertising Aggressive, emphasis is placed on the quality of the new tourism product, its distinctive characteristics, and its prestige is noted Supportive, makes customers want to go on a trip Supportive, reminiscent Reminiscent
Marketing expenses Tall High (sometimes increasing) Minimum High (preparation for a new life cycle)
Sales level Low