Adapt to consumer needs and market trends

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It is important not only to consider what type of store and cuisine the target demographic is looking for, but also to create a store that suits the current economic situation and market.



For example, with the COVID-19 pandemic that began in 2020, many people who had previously eaten out temporarily refrained from doing so, while at the same time there slovakia email address was an increased need for ready-made meals (purchasing bento boxes or prepared foods to eat at home, etc.) and eating at home (purchasing ingredients and cooking and eating yourself).

It's probably still fresh in our memory that many restaurants have started offering delivery and takeout services.



In this way, you can adapt to the times and quickly understand what consumers want and be able to respond to them.

Even without a major event like the COVID-19 pandemic, consumer tastes and trends are constantly changing, so it's important to use market research and customer feedback to stay up to date on their needs .



To understand market trends, it is recommended that you regularly check sources such as " Trends in the Food & Beverage Industry (Ministry of Economy, Trade and Industry) " and " Food Service Industry Market Trends Survey Annual Results Report 2022 (Japan Foodservice Association) ."



Tip 4: Combine offline and online strategies
It is common for restaurant managers to focus on one method of attracting customers. There is no need to start using multiple methods at the same time, but if you have a good idea of ​​the effectiveness of the current measures you are using to attract customers, it is a good idea to try combining different measures.



What you need to be careful about when doing this is to combine offline and online measures to create measures aimed at a different target audience than before .



For example, if you have only been posting flyers up until now, consider using web advertising and social media such as Twitter and Instagram.

While posting flyers targets customers who live near the store, social media allows you to expand awareness beyond just their local area.

In addition to targeting tourists, you can also appeal to overseas customers by writing in English and using hashtags in an innovative way.



As such, the target audience is usually different offline and online.

Therefore, if you have been implementing offline measures in the past, you should consider implementing online measures, and conversely, if you have been implementing online measures, you should consider implementing offline measures .



By combining them effectively, you can increase your customer attraction.



Two types of information that restaurants use to attract customers
In order to increase a restaurant's ability to attract customers, it is important to disseminate information that will attract new customers to the restaurant, as well as information that will encourage customers who have visited once to return .

By focusing on both and attracting customers, you can achieve stable sales.



Here, we will explain in detail about information dissemination to encourage new customers to visit your store and information dissemination to increase repeat customers.